SEO Monthly Report · Aspire Digital
Here's a plain-English look at how your website and Google presence performed this month — and what it means for your bottom line.
Overall SEO Health
74
out of 100
GoodSolid foundation. Rankings are climbing and your local presence is strong.
Read this, then scroll down to see the full picture. Every section tells the story behind the numbers.
What's Working
312
people found your website through Google this month — up 22% from last month
#3
for "roofing company near me" — above two long-established competitors
47
phone calls from your Google listing — best month on record
Where We're Focused Next
#17
"Emergency roof repair Ohio" — 3 spots from page 1, adding dedicated content next month
+8
new FAQ answers being written to capture voice search on Siri, Alexa, and Google AI
55
reviews goal for Q2 — we'll send you templates to make asking customers easy
The full breakdown is below. Each section explains what the numbers mean and why they matter to your bottom line.
Compared to last month — every number is a real person who searched for a business like yours.
People Who Saw You in Search
4,280
search impressions
+18% vs last monthPeople Who Clicked to Visit You
312
visits from Google
+22% vs last monthYour Average Search Ranking
#8
average rank position
3 spots higherCalls From Google Profile
47
phone calls via Google
+31% vs last monthWhat's this worth to your business?
At a conservative 5% contact rate, this month's organic traffic represents roughly 15 potential roofing leads. With an average job value of $8,500, that's an estimated $127,500 in pipeline opportunity that started with a Google search — no ad spend required.
$127K
Est. pipeline
this month
Lower number = higher up the page. Position 1–10 is page one of Google, where 90% of all clicks happen.
| Rank | Keyword & What It Means | Position | Change |
|---|---|---|---|
| 3 |
roofing company near me People searching for a roofer close to them — high buying intent |
#3 | ↑ +2 spots |
| 6 |
roof repair Columbus Ohio People in your area looking for roof repairs specifically |
#6 | ↑ +4 spots |
| 9 |
best roofing contractor Columbus People comparing options and looking for quality — warm leads |
#9 | → no change |
| 14 |
roof replacement cost Columbus People researching pricing before calling — near-ready buyers |
#14 | ↑ +3 spots |
| 17 |
emergency roof repair Ohio Urgent searches after storms or leaks — highest intent category |
#17 | ↑ +6 spots |
| 24 |
roof inspection free estimate Columbus People ready to schedule — new keyword, climbing fast |
#24 | ↑ new entry |
Position 1–3 = top of page one · 4–10 = page one · 11–20 = page two · 21+ = deeper pages. Source: Google Search Console.
Your AEO score tracks how well Google's AI and answer systems know and trust your business.
AEO Score
83
out of 100
Strong. 5 of 6 signals active. Voice search is the remaining opportunity.
Google put you first
2 featured snippet appearances this month — above every other result
Google's AI mentioned you
1 AI Overview citation — ahead of most local competitors
Your site answers their questions
4 People Also Ask appearances — building trust before they visit anyone
You're in the map top 3
6 searches show your business in the local map pack
Google reads your site correctly
Structured data clean — AI tools understand your business accurately
Voice search coverage
FAQ expansion underway to capture Siri, Alexa, and Google voice queries
Every call, direction request, and website click from your Google listing is a free lead. Here's how many you got this month.
People Viewed Your Profile
1,240
profile views on Google
↑ +14% vs last monthAsked for Directions
28
direction requests via Google Maps
↑ +8% vs last monthClicked to Your Website
89
website visits from your Google listing
↑ +19% vs last monthSpeed, accessibility, and indexing — the behind-the-scenes factors Google uses to decide where you rank and whether visitors stay or leave.
Page Speed
91
out of 100. How fast your site loads on mobile. Google uses this in rankings.
Accessibility
96
out of 100. How usable your site is for everyone, including people with disabilities.
Pages in Google
8
pages Google has indexed. These are the pages that can show in search results.
Issues Found
0
No broken links, crawl errors, or missing metadata. Your site is clean.
Rankings gained, visibility earned, and the real-world value behind each milestone this month.
Win
Ranked #3 for "roofing company near me"
Up 2 spots from last month. You're now above two long-established competitors for the highest-volume search in your category.
Win
2 featured snippets earned this month
Your FAQ page is now Google's top answer for "how long does a roof replacement take" and "roof repair vs replacement." That's position zero — above every other result.
Win
Best month for GBP calls — 47 total
Up 31% from March. Your updated photos and refreshed service descriptions are driving more profile engagement and direct phone calls.
Bottom Line
312 organic visits = real roofing pipeline
At a conservative 5% conversion rate and $8,500 average job value, this month's Google traffic represents an estimated $127,500 in pipeline opportunity — generated without a single ad dollar spent. That number grows every month your rankings climb.
Clear actions with a clear reason — so your SEO investment keeps compounding and you always know where the work is going.
01
Expand FAQ to cover conversational voice search queries
You're partial on voice/conversational search right now. Adding 6–8 Q&A entries written the way people actually speak will help Google surface you in AI Overviews and "near me" voice searches — where the competition is almost zero.
02
Push "emergency roof repair Ohio" from page 2 to page 1
You jumped 6 spots this month — you're at #17. One more push gets you to page one for a keyword that signals urgent, high-value jobs. We'll add a dedicated section to your Services page targeting this query.
03
Request 5 new Google reviews from recent customers
Your 4.8 rating is excellent. Getting to 55+ reviews will improve your local pack ranking — Google weighs both quantity and recency. We'll send you a ready-to-copy text message template to make it easy.