AEO Section — Layout Options

Internal Design Readout

Four ways to make the AI & Answer section land for a business owner.

All four options show the same 6 data points. The question is how to present them so a non-technical client immediately understands what's happening and why it matters. Each option trades off differently between scanability, comprehension depth, and visual weight.

Option A Scorecard Rows

Best for: clients who want a quick health check — readable in 15 seconds, no prior knowledge required.

✓Scannable top-to-bottom — instant comprehension
✓Light background works well after the dark hero and dark AEO section in the full report
✓Each row is self-contained — clients won't get lost
–No big wow moment — less visual than current card grid
–Loses the "premium report" feel the dark section provides

AI & Answer Visibility

The free placements you can't buy with ads.

How your business shows up in Google's AI answers, featured boxes, and map results — no ad spend required.

Google chose your site as the top answer

Twice this month your website appeared in a special box above every other search result. That spot can't be bought — it's earned.

2 times · Active

Google's AI is starting to mention you

When the AI writes its answer at the top of search results, it cited your business once this month. You're ahead of most competitors here.

1 time · Growing

Your site answers 4 questions people are searching

Before a searcher even visits a competitor, they're reading your words and trusting your expertise.

4 questions · Active

You show up in Google Maps' top 3

For 6 searches, your business appears in the map box at the top of Google — the first thing most people see. Drives calls and directions.

6 searches · Active

Google — and AI tools — can read your site correctly

Your business, services, and location are accurately described everywhere. That's the foundation everything else is built on.

All clear

Voice search (Siri, Alexa) doesn't fully find you yet

We're expanding your FAQ so your business comes up when people say "Hey Google, who does roof repair near me?"

In progress
Option B Stripped Cards — Status First

Best for: clients who are overwhelmed by copy. Big status indicator + one bold sentence + "learn more" link. Zero cognitive load.

✓Fastest to scan of all four options — 5 seconds to understand the whole section
✓Keeps the dark premium feel, consistent with the rest of the dark AEO section
✓The "curious readers" note at bottom handles clients who want more detail
–Less explanation = more follow-up questions ("but what does that mean?")
–Loses the storytelling that makes the wins feel meaningful

AI & Answer Visibility

The free placements you can't buy with ads.

Google's AI, featured boxes, and map results — no ad spend required.

2×

Google put you first

Your site appeared above every other result — twice. That spot can't be bought.

Growing

Google's AI cited you

The AI is starting to mention your business in its written answers. You're early.

4

Questions your site answers

Searchers read your expertise before they ever visit a competitor.

6

Searches with map visibility

You're in Google's top 3 on the map — the first thing people see.

✓

Google reads you correctly

Your business, services, and location are accurate everywhere AI looks.

In Progress

Voice search coverage

Working to get you found when people ask Siri or Alexa for help.

Want to understand what any of these mean for your business? Tap here for plain-English explanations →

Option C "What They See" Story

Best for: first-time SEO clients who need the mental model. Reframes every metric as a moment in the customer's search journey.

✓Most intuitive framing — client understands their customer's experience, not just metrics
✓No jargon whatsoever — no "AEO", "featured snippet", "schema" — just what happens
✓Naturally explains why it matters (the customer journey = their pipeline)
–Harder to skim — requires reading each step in order
–Not every AEO item maps cleanly to a sequential "moment" — some feel forced

AI & Answer Visibility

What someone sees the moment they search for a roofer near you.

Here's what's actually happening at each step of their search — and where you show up.

01

They type "roofing company near me" — your business appears in the map at the top.

Before they click anything, they've already seen your name. You're in Google's top 3 for 6 different searches like this.

6 searches

02

They ask "how long does a roof replacement take?" — Google shows your page as the answer.

Twice this month, your site was the top result in a special featured box — above every other link. That's not an ad. It's earned.

2 times

03

They scroll through "People Also Ask" — your site answers 4 of those questions.

Before they ever visit a competitor's site, they've read your expertise and built trust in your name.

4 questions

04

Google's AI writes a summary answer — and mentions your business.

This is new territory. Most competitors aren't here yet. You are — and it's growing.

Growing

05

They talk to Siri: "Hey Siri, who does roof repair near me?"

You're not fully captured here yet — we're expanding your FAQ to show up in voice searches like this.

In progress

06

All of this works because Google can read your site accurately.

Your business, services, and location are correctly understood by Google, ChatGPT, and every AI tool. That's the foundation everything above is built on.

All clear
Option D Score Dial + Breakdown

Best for: data-oriented clients who want a single number to track month-over-month. Mirrors the SEO health score in the hero.

✓Single number is immediately trackable — clients will ask "is my AEO score higher this month?"
✓Consistent visual language with the hero SEO score — feels like a unified system
✓Compact breakdown below — fast to read, no redundancy
–The "score" is Aspire's judgment call — clients may question the methodology
–A rising score with no visible change in leads can feel hollow without strong copy

AI & Answer Visibility

The free placements you can't buy with ads.

Your AEO score tracks how well Google's AI and answer systems know and trust your business.

AEO Score

83

out of 100

Strong. 5 of 6 signals active. Voice search is the remaining opportunity.

Google put you first

2 featured snippet appearances this month — above every other result

Active

Google's AI mentioned you

1 AI Overview citation — ahead of most local competitors

Growing

Your site answers their questions

4 People Also Ask appearances — building trust before they visit anyone

Active

You're in the map top 3

6 searches show your business in the local map pack

Active

Google reads your site correctly

Structured data clean — AI tools understand your business accurately

All clear

Voice search coverage

FAQ expansion underway to capture Siri, Alexa, and Google voice queries

In progress